But after his business
endeavors failed to take off for years, Njoku had no option but to move
back to his mother's house in London.
Returning home as a
penniless 29-year-old was "a harrowing experience" but provided Njoku, a
chemist by training, with his Eureka moment -- he realized there's a
growing appetite for Nollywood
films after noticing how his mother and other relatives had
difficulties getting their hands on their beloved movies from Nigeria's
booming film industry.
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